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Qualità In Poltrona

Implant and orthodontic patients, straight to the chair.

We help dental practice owners grow without depending on chance and without inventing new strategies every week.

We only work with practices focused on implantology and orthodontics.

Film set with an assistant in the practice
specialisms: implantology and orthodontics
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campaigns or videos for you to run: we do it
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job for you: examine and present the plan
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“Qualità In Poltrona” explained | What we do differently

What we do, what makes us different and how the model works: all in under eight minutes (video in Italian).

  • The five things that make us different
  • The model, from campaign to accepted treatment plan
  • Which practices it works for (and which it doesn't)

Five things that make us different

We don't want to bring you a few patients a month: we want to give you a long-term solution, so you stop jumping from one agency to the next trying to work out what works.

Filming an implant campaign in a dental practice
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Specialised in implantology and orthodontics

We don't work for general practices or for companies in other sectors. Having always worked on these two specialisms, we know what works, what doesn't and how to grow them in your practice. Every piece of the model has been tested and retested over the years to make it scalable and predictable.

Film set with an assistant in the practice
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Straight to the chair

You won't have to do anything: no campaigns to build, no two hundred videos to record. You give us your availability, we bring the patient to the first visit. Your only job is to welcome them, examine them and present the treatment plan.

Consulting with a practice owner
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Quality, hence our name

Upstream we filter out the curious, the time-wasters and those shopping around for the lowest quote: people who choose on price alone, not on the value of the treatment plan.

The Qualità In Poltrona office
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More value from every patient

The whole model aims to increase lifetime value: longer patient retention and more value per treatment, therefore more profit. Then we reduce your chair time: you focus on high-value treatments – an All-on-4, a full arch, an orthodontic plan – and delegate fillings and endodontics to an associate once cash flow allows it.

Lighting setup in the treatment room
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Not for everyone

It works well when the practice has certain characteristics and less well when it doesn't. That's why we check your case before starting: it wouldn't be ethical to sell you a service that isn't 100% tailored to your practice.

From campaign to accepted treatment plan

Six connected steps. Each one prepares the next, so the patient arrives at the visit ready to say yes.

  1. 01

    Campaigns on your strengths

    They focus on what makes you different from every other practice and generate enquiries from people interested in you, your service and your method.

  2. 02

    Our in-house front desk qualifies

    We call every enquiry quickly: need, urgency and ability to afford the treatment. Unsuitable patients are filtered out.

  3. 03

    Appointment in your diary

    Suitable patients are booked straight into your diary, in the slots you give us.

  4. 04

    Warm-up phase

    People from campaigns don't know you yet. Before the visit we show them your method, case studies and testimonials and address doubts and fears: fewer cancellations, more accepted plans.

  5. 05

    First visit

    You welcome the patient, examine them and present the treatment plan. Everything else is already prepared.

  6. 06

    Acceptance protocol

    Together we work on the first-visit choreography, presenting the quote and handling objections: “I need to think about it”, “I need to talk to my wife”.

Strategy session

Qualità In Poltrona isn't for everyone

In the analysis we check that your practice has what the model needs to work. If it doesn't yet, we commit to getting you there.

  1. 01

    Implantology or orthodontics

    The two specialisms we have always worked on and built the model around.

  2. 02

    Patient financing

    Payment plans make treatment easier to afford, even for the most important cases.

  3. 03

    Availability in your diary

    We need first-visit slots to book already qualified patients.

  4. 04

    Long-term ambition

    We look for owners to build a long-term relationship with, not a campaign for a few months.

Inside the practices

Filming, campaigns and consulting: the work happens where patients sit.

Filming an implant campaign
Filming an implant campaign
The set before a team interview
The set before a team interview
Lighting the treatment room
Lighting the treatment room
Strategy session
Strategy session
Our office
Our office

Frequently asked questions

Which practices do you work with?

Only practices that want to grow in implantology and orthodontics. We don't work with general practices or companies in other sectors.

Do I have to build campaigns or record videos?

No. We handle campaigns and content entirely. We only ask you for first-visit availability in your diary.

What patients come to the visit?

Patients qualified by our in-house front desk on need, urgency and ability to pay. The curious and lowest-quote hunters are filtered out first.

What happens before the visit?

The warm-up phase: the patient gets to know your method, sees case studies and testimonials and arrives with fewer doubts, so fewer visits are cancelled.

What if the patient says “I need to think about it”?

With the acceptance protocol we work together on the first visit, presenting the quote and handling the most common objections.

Why start with an analysis?

Because the model only works well with certain characteristics, such as patient financing. In the analysis we lay out your numbers and check your case; if it isn't a fit yet, we tell you what's needed.

Lighting the treatment room

A community of practices that grow

We are building a community of owners and dentists who want to grow sustainably, compare notes and share ideas. We are looking for practices to build a long-term relationship with.